Notice something different?

We've given loyalty a new name: MI PIACI INSIDERS

Hello Insiders!

We believe that everything begins with a foundation - every journey and every design.

One of the cornerstones of our foundation is you; you're always at the forefront of our mind. We wanted our loyalty programme and its tiers to reflect the style, knowledge and passion of our customers.

Everything we do comes back to you, so we made you the foundation of our new loyalty approach; we're proud to introduce Mi Piaci Insiders, and celebrate your role as an Insider with these exclusive rewards.

With new designs arriving weekly, ensure you're always the first to know; keep your details up to date (you can do so with ease, online or in store) to enjoy a tailored loyalty experience as one of our Insiders.

Elect is now INSIDER

Spend $150-$499
  • 15% off one Pair
  • 20% off two or more items
  • 10% off one handbag

Exclusive is now INSIDER LUXE

Spend $500 - $999
  • 20% off one pair
  • 25% off two or more items
  • 15% off one handbag
  • $40 off one transaction

Elite is now INSIDER VIP

Spend $1000+
  • 25% off one pair
  • 30% off two or more items
  • 20% off one handbag
  • $50 off one transaction
*Seasonal status:
You are assigned a status at the start of each season based on your prior two seasons spend. Please note your spend is calculated across each individual six-month season, however we will take the highest spend from the previous two seasons.

/Summer Season (Aug-Jan) status is determined by your spend from the prior winters and summer season (Feb-Jan).

/Winter Season (Feb-July)status is determined by your spend from the prior summers and winter season (Aug-July).
Terms and conditions: Only one reward may be redeemed per transaction. Not valid with any other offers. Each reward may be used once only and may not be used as a layby payment. Discount rewards exclude purchases of gift cards, jewellery and care products. Excludes outlet stores. Valid online - log in and click "view my rewards" at cart to apply discounts. Expires 18/6/17.